History

Coufal-Prater Equipment, LTD. was started as Coufal Equipment Company, Inc. in Temple in 1974 as a full line agricultural and lawn and garden dealership. The company grew the next decade as John Deere broadened their product line and market penetration. In 1985 Coufal Equipment purchased the dealership in Cameron in order to better serve customers in that area.

In 1992 Prater Equipment Company opened up the dealership in Bryan, Texas as a lawn and garden and agricultural dealership. In November 2001 the Navasota store was purchased to help take care of this growing hay, Lawn and Garden, and Row crop area. Coufal Equipment Company and Prater Equipment Company then merged into one organization called Coufal-Prater Equipment, LTD., this occurred in November 2004. This merger has given us the opportunity to become a better focused organization with specialized people to better serve our customers, small and large.

Coufal-Prater Equipment, LTD. has been able to grow and expand over the years due to offering second to none product support in parts availability and service issues. We are dedicated to our customers and servicing their equipment to prevent costly down time. In order to achieve our goals in all areas we continually hire, train and compensate our employees in order to keep them excited about what they are doing and also keep them challenged. It does not matter if our customer is a large farmer or weekend hobbyist our goal as an equipment supplier is to help provide a valuable solution for their business or pleasure.

We offer a wide range of products to meet the needs of many customers. We have focused salesmen and service personnel that work with homeowners for their lawn and garden needs. We have a full line of mowers, trimmers and blowers. We are focused on the weekend sundown farmer that works in town and has a weekend hobby or part-time rancher. We offer priority service and parts for the commercial landscaper with strenuous deadlines. We offer commercial worksite products such as skid steer loaders and mini-excavators to meet the needs of contractors, plumbers, landscapers and ranchers. We have trained technicians that dedicate their efforts on these products and customers. We have updated our store locations, show room areas, and parts and service personnel to better accommodate our customers and have a relaxed, comfortable experience. We also have convenient hours to better serve our customer to meet their time constraints.

We have also added the Purina feed products to our line of products sold out of our Navasota location only. We have a full line Country Store in Navasota that supplies feed for cattle, horse, pet, and wild game feed. We carry Animal health products along with saddles, Wrangler jeans, Twisted X boots, belts and a large gift department. We carry at all of our stores John Deere toys, clothing and John Deere merchandise. We also have an online store to take care of our customers that cannot visit one of our locations.

John Deere has always been dedicated to the row crop and cattle and hay customer, as we are as a dealership. As our ag customers get larger and equipment gets larger, more efficient and complex it is imperative that we are more focused and trained when it comes to technicians and salesmen. Farming is becoming more technical as we move forward with more control on inputs. With rising cost of fertilizer, seed, fuel, equipment and labor, it is important to have more control on where we put fertilizer, how much seed is used and where it is put. Precision Farming is a term used for satellite controlled steering and guidance and repeatability. We now have dedicated personnel that focus on precision farming. We have salesmen focused on the larger farm and hay customers that require on farm visits and deserve a salesmen dedicated to their success.

We at Coufal-Prater Equipment, LTD. have the philosophy of trying to meet the needs of our variety of customers. It is imperative that we are structured to meet these needs in order for us to continue to grow. In order to offer solutions for our customers we do offer extended hours, on call weekend parts and service. We offer on site service with our full line service trucks and experienced and trained technicians. We have a regular freight truck that delivers parts to all four stores so that we have what our customer needs by early in the morning ready for them to pick up. We are continually seeking ways to improve our value to our customers.

We offer complete financing for all equipment, small or large, for our customers to meet their needs and make their purchasing decision easier. We have the John Deere Credit Card for homeowner purchases and parts and service. We have Farm Plan that offers a lot of flexibility for parts and service purchases. Farm Plan allows our customer to be able to do their daily business as long as larger purchases for parts and service and be allowed to have three to six month free interest and no payments. John Deere Credit has been a long standing finance source for all equipment and is there to work with the customers cash flow needs.

Coufal-Prater Equipment, LTD. is a company that is dedicated to the community in all of our locations and surrounding areas. We support our governmental agencies, non profit organizations, 4-H organizations and FFA for our youth. We strongly support our smaller communities and their fund raising opportunities for community centers, volunteer firemen and booster organizations. We support and try to purchase at all county fairs for our future in our children. We donate to the United Way as a company and do employee drives to generate donations to local United Way efforts. We urge our employees to be part of the communities.

Most of all we thank you, our customer, and the communities surrounding our dealerships, and look forward to a continued and growing relationship. We also welcome and want to generate new customers that find value in our services. We know you have a choice where you do business as a customer and we strive every day to earn your trust in doing business with Coufal-Prater Equipment, LTD. Thank You.

 

 

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